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Kinwell Primary Care: Expanding Access, Delivering Value

December 11, 2025
 

Kinwell primary care clinics continue to redefine the healthcare experience for more than 60,000 patients across Washington. Since their launch, Kinwell has focused on making healthcare a personalized experience where patients can develop a relationship with their primary care providers (PCP).

Setting the bar
What sets Kinwell apart is its commitment to a unique patient experience and its shown time and again through patient feedback. Kinwell has an 88.4 NPS score—that’s two times the industry average. Here’s how they do it:

  • Prompt appointments
  • Longer visits that foster meaningful provider relationships
  • Integrated primary and mental health care
  • Lifestyle medicine and group programs exclusive to Kinwell

Access and affordability
Premera Blue Cross views Kinwell as a preferred provider partner. Their approach ensures member access and affordability—two of the most urgent issues facing healthcare today.

  • 7–10% estimated average savings on total cost of care
  • 16 clinics across Washington state meets members where they are virtually and in-person

Solutions that integrate Kinwell
Kinwell Connect
—a program included with all OptiFlex groups—see even greater engagement. Kinwell Connect offers zero-dollar cost shares for primary care at Kinwell (after deductible for high-deductible plans) and helps guide members to high-quality providers. The result: fewer hospital admissions, lower prescription drug costs, and better health outcomes.

Premera Pathfinder—a primary care-focused plan for fully insured groups (51+), offer $5 copays, access to Kinwell, and over 9,000 primary care providers in Washington state. Employees with a strong PCP connection spend less time in the hospital and less on overall medical costs, with up to 26% fewer emergency room visits.

By expanding access and prioritizing affordability, Kinwell and Premera are helping members get the care they need, when they need it—improving lives and strengthening communities.

To learn more about opportunities to promote Kinwell among your clients, contact Genevieve Hickman, Member Engagement and Events.