MarketPlace Sign In Experience Changes Coming in January

Starting in January 2026, MarketPlace will implement multi-factor authentication (MFA) to access the platform. Producers selling small group business and using MarketPlace will be required to verify their identity in addition to providing their username and password.

Why multifactor authentication
MFA provides stronger security than passwords alone, improved experience for password recovery, and provides a user-owned process.

What is MarketPlace
Premera Blue Cross uses Benefitfocus to support quoting (MarketPlace), enrollment, billing, and more.

Next month, Premera will share additional information on the sign-in change.